MABLEY LIMITED VIP GUEST

1. Purpose & Vision

The MABLEY Limited VIP Guest program is designed to reward the first and most loyal supporters of the brand. It creates exclusivity, urgency, and long-term community value. VIP Guests are not customers; they are insiders, co-creators, and ambassadors of the MABLEY movement.

2. VIP Guest Definition

MABLEY LIMITED VIP GUEST = The first 100 supporters who gain lifetime access to exclusive products, experiences, and influence within the brand.

Status: Lifetime
Availability: Only 100 spots
Access: Invite-only or first-come-first-serve launch window

3. VIP Guest Benefits (Major Differentiation)

VIP Guests receive benefits that normal customers will never have:

- Lifetime VIP status (never expires)
- Early access (48–72 hours) to every drop
- Exclusive VIP-only collections (never restocked)
- Limited edition numbered items (1–100)
- Personal thank-you card signed by founder
- Premium packaging (VIP-only)
- Free shipping for life
- Priority customer support (VIP channel)
- Surprise gifts with selected orders
- Access to private MABLEY events (online & offline)
- Founder updates & behind-the-scenes content

4. MABLEY COMMUNITY MEMBERSHIP (VIP Layer)

VIP Guests automatically become founding members of the MABLEY Community.

Community Value:
- Private WhatsApp / Discord community
- Monthly insider updates
- Voting rights on designs, colors, drops
- First access to collaborations
- Community-only discounts
- Access to pop-up events & private sales
- Opportunity to feature in MABLEY content
- Referral rewards (earn store credit or exclusive items)

5. Difference: VIP Guest vs Normal Customer

Normal Customer:
- Buys products
- Public drops
- Standard shipping
- No influence

VIP Guest:
- Owns a position in the brand
- Limited access items
- Founder connection
- Priority & perks
- Community influence
- Long-term value

6. Core Message

You are not buying clothes. You are buying a position in MABLEY.